Trading & Distribution

Reliable Products. Smart Sourcing. Business Value.

DLX Africa’s Trading & Distribution division connects businesses with the technology, electrical products and essential equipment they need to operate, compete and grow. Through our specialised brands, TechCity and PowerPro, we combine product sourcing, supplier relationships and business-to-business supply to deliver reliable products at competitive value.

We focus on making procurement simpler for businesses — helping customers access the right products, dependable supply and practical purchasing support through trusted commercial relationships.

Advantages We Offer
  • Specialist product supply: Focused ICT and electrical product portfolios serving business and institutional needs.
  • Strategic supplier relationships: Access to established manufacturers, distributors and sourcing partners.
  • Business-focused procurement: Product recommendations and supply aligned with customer requirements, specifications and budgets.
  • Reliable fulfilment: A focus on responsive quotations, order coordination and dependable delivery.
  • Integrated group capabilities: Connections to DLX Africa’s commercial and industrial solutions ecosystem where customers require more than product supply.

Our Solutions

Businesses need dependable access to technology and electrical products to maintain productivity, support operations and invest in growth. Through TechCity and PowerPro, DLX Africa provides focused product-supply capabilities across two essential categories.

ICT & Business Technology

Through TechCity, we supply information and communication technology products that help businesses equip their teams, support digital workplaces and meet their technology requirements.

Electrical Products & Power Equipment

Through PowerPro, we supply electrical products and power equipment for commercial, industrial, contractor and institutional customers.

Vision and Strategy

Our aim is to build a trusted, high-performance trading and distribution platform serving businesses across Botswana and the wider region. Through focused product categories, strategic supplier partnerships and disciplined procurement, we seek to make essential business products more accessible while delivering competitive value to our customers.

Our strategy is built around strong supplier relationships, responsive customer service, efficient sourcing and disciplined working-capital management. We focus on products with clear market demand, commercially sustainable margins and repeat-purchase potential.

By connecting our product-supply capabilities with DLX Africa’s wider ecosystem, we can also support customers whose needs extend from purchasing equipment to implementing larger commercial and industrial solutions.

Industries We Serve

Our product-supply capabilities support organisations across a range of sectors, including:

Corporate & Professional Services
Manufacturing & Industrial Operations
Construction & Electrical Contractors
Retail & Hospitality
Education & Training
Government & Institutional Organisations
Commercial & Industrial Projects
Electrical Contractors

ICT Products & Business Technology

TechCity is DLX Africa’s technology-products business, helping organisations access the hardware and technology essentials needed for productive, connected and modern workplaces.

We serve businesses and other customers seeking dependable technology products, practical procurement support and value-driven purchasing options. Our focus is on matching products to customer requirements while making technology procurement more straightforward.

Capabilities

  • Computers, laptops and business computing equipment
  • Servers and selected business IT hardware
  • Networking and connectivity equipment
  • Printers, peripherals and workplace technology accessories
  • Software and technology products, subject to availability and applicable licensing
  • ICT procurement for SMEs, corporate customers and institutions


TechCity’s focus is to help customers source the technology they need through a responsive, customer-focused supply experience.

Electrical Products & Power Equipment

PowerPro is DLX Africa’s specialist electrical distribution business, supplying electrical products and power equipment to businesses, contractors, commercial customers and other organisations that depend on reliable access to essential electrical supplies.

We focus on product availability, competitive pricing and responsive service — helping customers source equipment for electrical installations, maintenance, replacement and operational requirements.

Capabilities

  • Electrical cables, wiring and installation accessories
  • Switchgear, circuit protection and distribution components
  • Switches, sockets, lighting and electrical fittings
  • Inverters, batteries and selected power-system components
  • Solar and backup-power equipment
  • Electrical tools and associated supplies
  • Sourcing support for project-specific and specialist requirements


PowerPro’s role is to make electrical products and equipment accessible to customers through a focused, commercially disciplined supply operation. For larger projects requiring technical design, installation, commissioning or ongoing infrastructure support, customers may also be connected with the relevant DLX Africa Commercial & Industrial Solutions capabilities.